Automation for E-commerce

We automate customer service, order tracking, and integration between your store and your other systems.

Common pain points in this industry

  • Repetitive questions about order status, exchanges, and returns overwhelming the support team
  • Abandoned carts that get lost because no one follows up in time
  • Stock and orders entered by hand between the online store and the management system, with a real risk of desync
  • Support concentrated in business hours, while customers shop at any hour
  • Customer and sales information scattered across the e-commerce platform, the CRM, and social media

Industry-specific automations

  • Order automation
  • Automatic stock information updates
  • Automated customer service
  • Purchase follow-up
  • Recovery and follow-up of opportunities (abandoned carts)
  • Integration between platforms (store, stock, CRM)

The problem in e-commerce: keeping up with the speed of purchase

In e-commerce, a sale can happen at any moment of the day, but support often still runs on office hours. The result: unanswered questions, carts abandoned with no follow-up, and a team that spends much of its time answering the same questions about order status and returns.

How we help

We focus on the most common friction points in an e-commerce operation: customer service (especially over WhatsApp), following up on opportunities that go cold, and syncing information between your online store and the rest of your management systems.

Automations specific to e-commerce

  • Order automation, from purchase confirmation through to the management system update.
  • Automatic stock updates across platforms.
  • Automated customer service for frequent questions (order status, exchanges, returns).
  • Purchase and post-sale follow-up.
  • Automatic recovery and follow-up of abandoned carts.
  • Integration between your online store, your stock system, and your CRM.

Example solutions

The following are illustrative scenarios of how an automation could work in this industry — they aren't real client case studies, just concrete examples so you can picture the solution.

Example solution

A customer asks about their order status on WhatsApp. An automated agent checks the system in real time and replies instantly, with no one on the team needing to manually look up the tracking number.

Here's how it could work

Someone adds products to their cart and doesn't complete the purchase. A few hours later they get an automatic reminder about the cart, and if they still haven't bought, a second automation offers human assistance before writing off the sale.

A typical scenario

Every sale that comes in through the online store automatically updates available stock and generates the corresponding record in the management system, with no one having to enter the information twice.

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Ceres Automations
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