Automation for Real Estate
We automate WhatsApp inquiries, lead classification, and follow-up so no sales or rental opportunity gets lost.
Common pain points in this industry
- Inquiries on WhatsApp or listing portals that don't get answered in time and go cold
- Agents wasting time on inquiries with no real buying or renting intent
- Leads from portals (Zonaprop, Mercado Libre Inmuebles) getting entered into the CRM by hand
- Follow-up on quotes and showings that depends on the agent remembering to do it
- Property and customer information scattered across WhatsApp, spreadsheets, and the CRM
Industry-specific automations
- AI agent to answer WhatsApp 24/7
- Automatic lead classification
- Automatic inquiry follow-up
- Quote follow-up
- Integration between the CRM and other tools
- Automatic WhatsApp reminders
The problem in real estate: the first reply decides whether the inquiry stays alive
In real estate, a large share of inquiries arrive outside business hours — at night, on weekends, while an agent is showing another property. If the reply takes too long, it’s common for the interested person to have already moved on to another agency. On top of that, not every inquiry has real buying or renting intent, and sorting that out by hand takes up the sales team’s time.
How we help
We focus on making sure no inquiry goes without a first reply, no matter the hour, and on making sure the sales team spends its time on leads with real intent — not manually filtering every message that comes in.
Automations specific to real estate
- An AI agent that answers WhatsApp 24 hours a day, even outside business hours.
- Automatic lead classification based on real buying or renting intent.
- Automatic follow-up on inquiries that stalled.
- Follow-up on quotes sent, without relying on the agent to remember.
- Integration between the CRM and real estate portals (Zonaprop, Mercado Libre Inmuebles) or other tools.
- Automatic WhatsApp reminders (scheduled showings, contract deadlines, post-showing follow-up).
Example solutions
The following are illustrative scenarios of how an automation could work in this industry — they aren't real client case studies, just concrete examples so you can picture the solution.
Someone asks about a listed property at 10 pm. An AI agent replies instantly with the available information, schedules a showing if there's real interest, and hands off to a human agent only when the inquiry needs a personal touch.
A lead coming in from Zonaprop or Mercado Libre Inmuebles gets automatically entered into the CRM with all their data, with no one having to transcribe it by hand from the portal.
After sending a rental or sale quote, the system automatically follows up a few days later if the customer hasn't responded, instead of relying on the agent remembering to reach back out.